Facebook, GDPR, brand safety – suddenly it’s 2018 all over again
This blog was originally post on www.smalldataforum.com — For understandable reasons, the last four, regular monthly episodes of the Small Data Forum podcast have been focused – almost to the point of obsession – on coronavirus. From the uncertain first fumblings of life under lockdown, through escalating mortality and morbidity, and on to a fundamental […]
Back to the Future
This blog was originally published on the Small Data Forum podcast website on 7 October 2019, ushering in the safe arrival of episode 29. — When Rome teetered on the brink of democratic collapse in the first century BCE, as it prepared – unknowingly – to move from a form of notional democracy to imperial rule, […]
Summertime Special
This blog was originally posted to mark the publication of the Small Data Forum Podcast, episode 28. — In England’s distant past, long before the spread of wealth and the explosive growth of the middle classes, holidays were a rarity. Overseas holidays were unheard of, except for those gilded few who’d grown fat on the […]
Why companies and brands should make a Small Data resolution for 2017
Data has the power to transform all kinds of organisations – public and private sector, B2B and B2C, global and local. Every customer action, engagement and transaction generates potentially instructive and directional data. Retailers, for example, can see where and why their consumers lose interest and so can make things simpler or clearer to create […]
Why yes/no questions can yield surprising answers
Was the Iraq war caused by the West’s desire to control access to Middle Eastern oil? Do you want this man or that woman as your leader for the next four to eight years? Should we stay or should we go? There’s been a lot of soul searching in the past month about the wisdom […]
3 clues that Big Data might be Old News #SmallDataForum
I had the very great pleasure of co-hosting a roundtable on data and insight for LexisNexis yesterday with one of pioneers of podcasting and all things digital, Neville Hobson, @jangles, now an integral part of IBM’s social consulting team. Refreshingly in a world where we’re routinely made to feel insignificant and overwhelmed by the very […]
