That overlooked dialect of business: “human”
This article originally appeared as a guest blog for PRmoment, here. — It’s a strange truism of corporate communications that, as soon as they’re required to write “for” or “as” the business, perfectly eloquent individuals adopt a register that’s never come out of any human mouth. It’s as if the spotlight paralyses people to start […]
Stronger stories seed success
This blog originally appeared as a guest blog on the Brighton & Hove Chamber of Commerce website, here. — It may have escaped your notice, but last week was National Storytelling Week. Run for the past 17 years by the Society for Storytelling, the week is an annual focus for the Society to promote the […]
8 ways to tell better brand stories
Last week was the Society for Storytelling’s annual ‘National Storytelling Week’. Up and down the country, dozens of events celebrated the power and impact of the oral storytelling tradition. In schools, hospitals, workplaces, libraries, and care homes. At Insight Agents – our corporate and brand storytelling business – we support the Society in its mission and […]
Talk human
This is the sixth and final blog in our special series to mark National Storytelling Week 2017, focused on the words companies and brands use to tell their stories. It’s a strange truism of corporate communications that as soon as they’re required to write “for” or “as” the business, perfectly eloquent individuals adopt a register that’s […]
Observe the cocktail party rule
This is the fifth in a series of blogs to mark National Storytelling Week 2017, focused on the words companies and brands use to tell their stories. Corporations that grow and endure over time can be justifiably proud of building a sustainable business. But boasting about how brilliant they are to demonstrate their superiority over […]
Use data and statistics to tell your tale
This is the fourth in a series of blogs to mark National Storytelling Week 2017, focused on the words companies and brands use to tell their stories. In their very readable book Made to Stick: Why Some Ideas Survive and Others Die, brothers Chip and Dan Heath quote the following statistic with self-conscious irony: “After […]
Beware the Curse of Knowledge
This is the third in a series of blogs to mark National Storytelling Week 2017, focused on the words companies and brands use to tell their stories. When you learn about a subject, you know more than most people. It’s impossible to unlearn what you’ve learned (though it is, of course, possible to forget). The […]
Keep it simple
This is the second in a series of blogs to mark National Storytelling Week 2017, focused on the words companies and brands use to tell their stories. When physicist Richard Feynman was awarded the Nobel Prize for Physics, he was asked if he could explain in just three minutes why he’d won the prize. In […]
Why companies need to get their story straight
Digital and social media have transformed communications. This is especially true for corporations and brands. Companies can no longer dictate what’s said about their products and services. Today, many more voices matter. Anyone with a social media profile and a WiFi connection can influence what people think about organisations. We’ve moved from unshakeable, unquestioned brand […]
Three steps to better brand storytelling
All this week at Insight Agents, we’ve been marking the sixteenth annual National Storytelling Week with a series of blogs that highlight what gets in the way of impactful brand storytelling. We commissioned our friends at Sussex University’s Innovation Centre to ask those in charge of storytelling at some of the Britain’s biggest retailers what […]
