Why storytelling matters to business more than ever
The maxim ‘content is king’ has been so overused by the marketing and communications community since it was coined 20 years back that it has attained cliché status. Everyone parrots it, it’s accepted as a truism, and as such it doesn’t trigger urgency or action in those who say or hear it. Like a children’s playground […]
What’s the point of Tesco?
On 5 Live last night, the BBC’s Business Editor Kamal Ahmed gave a very pertinent judgment on the latest chapter of woe for the tallest, wilting poppy in British retail. He said, quite simply, “People are no longer clear as to what Tesco is for”. His implication was that its executives no longer understand its […]
