How to be insightful

This Best Practice Guide to data storytelling originally appeared on WARC – the World Advertising Research Center database run by Ascential, the owners of the Cannes Lions. This is a link to the original article (may require subscription), written by Insight Agents’ Founder & MD, Sam Knowles, author of the 2020 book.

Welcome to the world, “How To Be Insightful”

How to be insightful by Sam Knowles

Today, Tuesday 26 May 2020, marks the official publication date of my new book – How To Be Insightful: Unlocking the Superpower that Drives Innovation. As the world blinks and thinks about recreating and re-establishing itself in the wake of the first global pandemic of the age of globalisation, we have never needed more urgently the […]

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