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How to motivate behaviour change

Swatch 05

How your words shape what people think about you

Swatch 22

About “About Us” pages

Swatch 11

Why good writing matters

Swatch 01

Which party deserves my vote?

Swatch 02

Strive for conscious competence in every sentence you craft

Swatch 26

Impactful corporate storytelling demands singular stories, not schizophrenia

Swatch 03

The geek shall inherit

Swatch 05

How to be a better brand storyteller: the five golden rules

Swatch 06

When storytelling goes bad – a guest blog for PRmoment

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At Insight Agents, we believe that the words you choose to tell your story say a lot about you.

We believe that companies should talk like great speakers do – simply, clearly and consistently.

We believe that companies and brands should tell just one story, whoever they’re talking to.

We believe that the best brand stories are rooted in genuine, data-rich insights about a product, a market, a category.

We believe that logos without language are like songs without lyrics.

We believe that jargon is the enemy of good communication, a smokescreen designed by the insecure to keep others out.

And we believe that a few words are more powerful than lots. We believe in the power of silence.

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