David Pitman, Partner of Oakfield Capital, majority owners of Freedom Brewery, said:
“Insight Agents ran a brand language workshop for Freedom Brewery and we were delighted with the outcome. We had done similar exercises three times before and never quite cracked it. This was our last throw of the dice, and Sam managed to take on board diverse comments and opinions while capturing the spirit and essence of the Freedom brand in a practical, workable format that we can use in our day-to-day business.”
On our work developing case studies for Ebiquity, Group Head of Marketing Richard Hemming said:
“Sam gathered input from a variety of contributors, and he was able to distil and transform it with real intelligence. As a result, the material he produced is of great quality – very much more than the sum of its parts. He made this possible because he seeks to understand, questions effectively, writes well, and communicates in such a way that instils confidence in him and his work.”
Founder of leader of Danceitation Jayagita Kirlbride said:
“Insight Agents go the extra mile. Inspirational – build a new vocabulary for success. Confidence building. Meet deadlines and are full of great ideas. Brilliant at finding the golden thread. Wonderful with teams and deliver on time.”
Reviewing Insight Agents’ Brand Language Playbook for VC fund Dawn Capital, General Partner Haakon Overli said:
“We hadn’t thought much about our proposition since we opened for business in 2007 and put up a website as a shop window. The approach taken by Insight Agents enabled us to find and express Dawn Capital’s authentic brand story clearly and consistently. Everyone in the company now knows how to articulate Dawn’s dominant characteristics in succinct fashion. Insight Agents also developed a simple, properly scalable marketing strategy for us that will enable our funded companies to become even better advocates for us. I’d strongly recommend Sam Knowles as a bona fide corporate storyteller with impact and clout.”
Peter Boucher is Chief Commercial Officer at Addison Lee, Europe’s largest private transport business. He said:
“Part 40 year-old family business, part owned by private equity, at Addison Lee we needed to capture the essential building blocks of our brand story. In the glory years of rapid growth and serial acquisition – and before the arrival of disruptive, technology-first competitors – what we stood for and how we talked didn’t much matter. But it does today. And where previous internal and agency efforts couldn’t pinpoint a common and compelling set of brand language, Insight Agents scored quick and big. Everyone in the business now knows what we stand for and why, from the board to every one of our 5,000 drivers. This Knowles guy knows his stuff, and he has a rare talent for getting the best out of everyone he talks to.”
Commenting on Insight Agents’ role researching, writing and editing its customer Response magazine, Ebiquity’s International Marketing Manager Bill Shephard commented:
“Interpersonal skills and a background in PR and media allow Sam to get the best from our Response magazine’s contributors. Asking the right questions, looking for stories that will be both relevant and interesting for the market, Sam’s continued efforts help Ebiquity communicate more effectively with our clients.”