Language of Brexit was surprisingly clear
EMBARGOED FOR PUBLICATION OR BROADCAST UNTIL 00:01 ON FRIDAY 31 JANUARY 2020 — Much of the language used by politicians to talk about Brexit over the past five years was simple, clear, and easy to understand. This is the conclusion of a new Insight Agents’ report analysing the language of Britain’s departure from the European […]
Hey Joe: are you experienced?
The Harvard Business Review is a beguiling publication that divides opinion. Some think it stuffy. Some think it elitist. Others yet think it relevant only to the biggest of big businesses whose first box on the recruitment checklist is “Does she have an MBA?” The reality is rather different, and I’ll hazard that those that […]
The Brighton Summit – a narrative told in numbers
And it’s a wrap. At 5.15pm on the nose last Friday evening, Julie Roff, the President of the Brighton & Hove Chamber of Commerce drew the 2019 Brighton Summit to a close. Number seven in sequence, but number one in delivery, at least in this data storyteller’s opinion. To be fair, I’ve only been to […]
How to tell stories using data and statistics
How to tell stories using data and statistics This Best Practice Guide to data storytelling originally appeared on WARC – the World Advertising Research Center database run by Ascential, the owners of the Cannes Lions. This is a link to the original article (may require subscription), written by Insight Agents’ Founder & MD, Sam Knowles, author of […]
Starting a Friday Conversation at the RSA
There have been interesting conversations going on in John Adam Street for almost 250 years. The Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA) is an organisation committed to finding practical solutions to social challenges. I’ve been a fan for decades and proud to call myself a fellow for the past few […]
Why it pays to talk Human
This article first appeared as a guest blog on the pages of Comms Leaders, here. Many thanks for the platform, Vicki and team. — Here’s a paradox of communications. Otherwise eloquent folks often adopt the most curious dialect when they’re thrust into the spotlight and asked to explain why they do what they do. The invitation […]
Corporate news releases bogged down by fuzzy language, jargon, and men
National Storytelling Week is the Society for Storytelling’s annual jamboree of all things story. And, as for each of the last four years, here at corporate and brand storytelling consultancy Insight Agents, we’re marking the week by publishing some new research. In our line of fire this year? The humble – and often overblown – […]
Separated by a common language and still poles apart?
Why the media industry is out of step with the modern mainstream, why this matters, and what to do about it Last week, I was honoured to make the opening keynote address at the Media Research Group’s biennial overseas conference in beautiful, optimistic Bratislava. This relatively new nation state was apparently happy with itself, […]
Reflections on the state of the art in media research
Bar the gala dinner this evening, the curtain has just fallen on the Media Research Group’s biennial overseas conference in Bratislava. Bringing together media agencies, media owners, and market researchers, the MRG is a tight-knit but very welcoming community, and I was honoured to deliver the keynote speech on the opening morning of the conference. […]
Have we reached peak PR in the age of earned?
Some reflections on the 2018 PRCA National Conference BAFTA is a great place for a conference. It’s some years now that 195 Piccadilly has been the regular home for the National Conference run by the Public Relations & Communications Association (PRCA). Great venue, decent catering, and an illustrious history. Plus I always get the feeling […]