A fish out of water, having a lovely swim, thanks for asking
Earlier this week, it was my very great pleasure to attend a day-long conference titled “Data Insights 2025”. Very much
Insight Agents are the original experts in data storytelling.
Founded in 2013 by master data storyteller Sam Knowles, we help all sorts of organisations make smarter use of data as they look to move from data to insight and from insight to action.
In today’s data-heavy world, no-one ever says: “If only we had more data”. Most people in the modern knowledge economy are drowning in the stuff. At Insight Agents, we help all sorts of organisations make sense of their data. We help them answer the profound question “So what?” – “What do the data mean?” – and the more useful question “Now what?” – “What should be do as a result?”. Our approach fosters a culture of data-driven decision-making in our clients.
Learning how to use data smarter demands that we all become better data storytellers, blending the often ‘fire and ice’ worlds of narrative and numbers, stories and statistics. Great data storytellers use data in communication with humanity, empathy, and a respect for the data tolerance of their audience. At Insight Agents, we provide award-winning training in three, core, areas: Asking Smarter Questions, How To Be Insightful, and Narrative by Numbers. These are delivered live, both in the room and online, always tailored to your organisation’s needs, whether your team is five- or 500-strong.
Different people learn in different ways, and not everyone has the appetite or the time to attend live, in-person training courses. To meet this need – and as continuity of learning for or our live courses – we’ve developed Using Data Smarter. This self-paced course is a proven, step-by-step system for learning how to become a world-class data storyteller. It has three, core modules: (1) Asking Smarter Questions, (2) Sourcing Genuine Insights, and (3) Becoming a Data Storyteller. Using Data Smarter runs seamlessly across laptops, tablets, and mobiles, allowing you to dip in and out of the course on any device wherever you are – at home, on the move, or in the office.
Insight Agents’ Founder and Chief Data Storyteller, Sam Knowles. is a renowned keynote speaker and data storytelling expert who has advised some of the biggest global and national organisations across various sectors. With a unique blend of analytical prowess and storytelling mastery, Sam helps organisations turn raw data into compelling narratives that drive action and inspire change. Want Sam to speak at your event? Unlock the potential of your data and inspire your team with his expert guidance.
There’s so much malarkey spoken about data that it’s often impossible to see the forest from the trees. That’s where Data Malarkey – the podcast about using data, smarter – comes in. Hosted every fortnight by master data storyteller, Sam Knowles, Data Malarkey showcases the work of leaders and leading thinkers in data storytelling from any and every discipline. Psychologists, marketers, and researchers; political pundits, scientists, and designers; experts in CSI, space junk, and the law. And the remarkable thing is, although they come from very different worlds, they’ve got more that unites them than keeps them apart. Data Malarkey is available on Apple Podcasts, Spotify, and YouTube.
Insight Agents’ philosophy of making smarter use of data derives from our Founder and Chief Data Storyteller, Sam Knowles, and his trilogy of books published by Routledge. These are: 2023’s critically-acclaimed Asking Smarter Questions: How to be an Agent of Insight; 2020’s best-seller, How To Be Insightful: Unlocking the Superpower that Drives Innovation; and, 2018’s award-winning Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data.
We are honoured to work for some of the biggest names in pharma, media, and research – as well as many other sectors. Our pharma clients include AstraZeneca, Novartis, and Novo Nordisk. In media, we work with Ebiquity, Ekimetrics, and Publicis Groupe. And in research, we support the Human Instinct, Ipsos, and the Market Research Society.
What type of data storyteller are you? Rate yourself on our Data Storytelling Scorecard and find out what works well and how you could become even better. Answer 12, simple questions to get your own, personalised report that ranks you on the three core dimensions of data storytelling: the Questioning Quotient, Insight Index, and Data Delivery. You can also rank your team and whole organisation on how good you are at moving from data to insight and from insight to action on our separate D2I2A scorecard – “Data to Insight to Action” – which will also assess you and your team at how good you are at data-driven decision-making.
Earlier this week, it was my very great pleasure to attend a day-long conference titled “Data Insights 2025”. Very much
This latest episode of Data Malarkey – the podcast about using data, smarter – brought together Cecilia Dones, Founder &
In the latest episode of “The Data Malarkey Podcast,” Master Data Storyteller, Sam Knowles, engages in a compelling conversation with
In the fast-changing world of artificial intelligence, ethical considerations and data privacy are crucial. The latest episode of the Data
Season 6 of the Data Malarkey Podcast, hosted by the ever-curious Sam Knowles, was a captivating journey through the many
In a recent episode of The Data Malarkey Podcast, host Sam Knowles engages in a stimulating conversation with Natalia Talkowska,
