Sam Knowles

Founder & MD

Insight Agents was founded in 2013 by Sam Knowles, who is the Managing Director.

Sam combines long and varied PR agency experience with a planner’s facility for turning relevant data into campaigns and narratives that resonate and deliver. For a one-time PR man – with more than 25 years in corporate and consumer communications for global clients – he has unusually rich analytics experience.

Before creating Insight Agents, Sam was Group Director, Strategic Planning at WCG Europe, and immediately prior the UK MD of Echo Research, the earned media subsidiary of Ebiquity. He has also held strategic planning and business development leadership roles at Salt, Kaizo and Fleishman-Hillard.

Sam has a doctorate in Experimental Psychology, a source of both his understanding of human motivation and behaviour and his love of telling stories with data. He is a fellow of the Royal Society of Arts and a professional member of the Professional Speaking Association. He is also a member of 26, an organisation that exists to inspire a greater love of words, in business and in life, and of the Public Relations, and the Public Relations & Communications Association. Check out his LinkedIn profile and Twitter feed and the Insight Agents’ feed. Sam is a member of the Advisory Council of the Harvard Business Review.

In April 2018, Routledge published his first book for business called Narrative by Numbers: How to Tell Powerful and Purposeful Stories with Data. More details – and some funky animations from our friends at Formplay – at and on Twitter. Routledge published the sequel, How To Be Insightful: Unlocking the Superpower that Drives Innovation in May 2020. The trilogy will be complete by late summer 2022 with the arrival of Asking Smarter Questions. Watch this space.