Overcoming the ‘Curse of Knowledge’

In the inaugural episode of the second season of the Data Malarkey podcast, host Sam Knowles engages in a profound discussion with Professor Steven Pinker, the Johnstone Family Professor of Psychology at Harvard University. Professor Pinker, an experimental psychologist renowned for his extensive work on language, mind, and human nature, has authored several influential books, […]

Reflecting on Season One: key themes and insights

In the concluding episode of the Data Malarkey podcast’s first season, host Sam Knowles revisits conversations with six diverse guests, extracting common themes and notable highlights. The season featured a blend of academics, marketers, and industry leaders, each offering unique perspectives on data utilisation and storytelling. Embracing digital balance A recurring theme throughout the season […]

Why insight and analytics professionals aren’t doomed by AI

For years, many knowledge economy workers have felt a sense of unease about the prospect of artificial intelligence taking their jobs. But the threat was vague and non-specific, the realm of dystopian science fiction and not any kind of real and present danger. Then, in November last year, OpenAI made its AI chatbot, ChatGPT widely […]

Reclaiming focus in the digital age

In the seventh episode of the Data Malarkey podcast, host Sam Knowles engages in a compelling conversation with Dr. Anastasia Dedyukhina, Founder of Consciously Digital. This organisation is dedicated to helping individuals and organisations develop a balanced relationship with technology, ensuring it enhances rather than detracts from human well-being. The personal journey to digital well-being […]

From Greg Rusedski’s practice partner to Van Gogh Alive

This blog first appeared here on the website of the Brighton Chamber. Insight Agents‘ Chief Data Storyteller, Sam Knowles, goes on a journey of artistic discovery with Greg Talbot of Van Gogh Alive, who was a guest speaker at our latest Chamber Breakfast. “If you’d have told me three years ago that I’d be standing up […]

Marketing insights from Direct Line’s Mark Evans

In the sixth episode of the Data Malarkey podcast, host Sam Knowles engages in an insightful conversation with Mark Evans, a distinguished marketer, coach, and podcaster. Evans’ career spans notable positions, including a decade at Mars as Brand Director of Petcare Europe, followed by roles at 118118 Media UK and HSBC. In 2012, he joined […]

Ensuring brand suitability in digital advertising

In the fifth episode of the Data Malarkey podcast, host Sam Knowles engages in a detailed discussion with Laetitia Zinetti, RVP Southern Europe at DoubleVerify. DoubleVerify is a software company committed to enhancing the advertising industry by assisting brands in optimising their online ad spend and providing clarity and confidence in their digital investments. The […]

Addressing space debris for a sustainable future

In the fourth episode of the Data Malarkey podcast, host Sam Knowles engages in a compelling discussion with Katherine Courtney, Steering Board Chair of Global Network on Sustainability in Space. With a distinguished career spanning telecommunications, public service, and leadership roles – including her tenure as Chief Executive of the UK Space Agency – Courtney […]

The importance of evidence and academic impact

In the second episode of the Data Malarkey podcast, host Sam Knowles engages in a comprehensive discussion with Professor Rusi Jaspal, Pro Vice-Chancellor (Research & KE) at the University of Brighton. Professor Jaspal oversees the university’s preparations for the UK’s Research Excellence Framework (REF) and Knowledge Exchange Framework (KEF), placing data and evidence at the […]

Understanding the role of a digital humanist

In the inaugural episode of the Data Malarkey podcast, host Sam Knowles engages in a thought-provoking conversation with Professor Ana Adi, Professor of Public Relations at Quadriga University. Professor Adi identifies as a “digital humanist,” focusing her work on online strategic communications, including corporate social responsibility and activist communication. She has a particular interest in […]

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