Bird’s Eye View of Brand Language

When people want to find out about your company or brand, they look online.

Whether they’re about to buy from you or they just want to comment on your customer service, most people find that what you say in your owned media channels says a lot about you. About whether you deserve their loyalty or the sharp edge of their tongue.

The language you choose is a critical first step in shaping perceptions of your organisation, as it is for your competitors. Sure, it’s important what influencers say in earned media – in editorial, blogs and in social media – but brand understanding starts with the story you tell about yourself.

At Insight Agents, we help companies and brands develop better brand language to tell more impactful stories. We know that simpler, more readable content is not only more engaging. It’s also more authentic, providing a boost in good times and protection when things go wrong.

That’s why we’ve created Bird’s Eye View, a diagnostic service of how readable and engaging readers find your owned media content, across your website, blog, and social media. We compare the readability of these channels with each other and also with the same content from three of your competitors.

Bird’s Eye View gives you a quick and straightforward understanding of the impression you and your competitors make with the language you use to describe what you do and why you do it.

And it makes informed recommendations about how you can make your language simpler, more readable, and more engaging, representing the true values of your business.

Insight Agents’ Bird’s Eye View.

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