When people want to find out about your company or brand, they look online.

Whether they’re about to buy from you or they just want to comment on your customer service, most people find that what you say in your owned media channels says a lot about you. About whether you deserve their loyalty or the sharp edge of their tongue.

The language you choose is a critical first step in shaping perceptions of your organisation, as it is for your competitors. Sure, it’s important what influencers say in earned media – in editorial, blogs and in social media – but brand understanding starts with the story you tell about yourself.

At Insight Agents, we help companies and brands develop better brand language to tell more impactful stories. We know that simpler, more readable content is not only more engaging. It’s also more authentic, providing a boost in good times and protection when things go wrong.