In this engaging episode of the Data Malarkey podcast, Master Data Storyteller, Sam Knowles, is joined by Mark Bonner, Director of Football at Cambridge United FC. Together, they discuss the increasingly central role that data plays in football – a world where emotion, tradition, and tribal loyalties often dominate the narrative. From grassroots beginnings to stirring cup upsets, Mark’s journey and perspective are refreshingly grounded and pragmatic. Football shaped by both heart and numbers Bonner emphasises that data must serve as a scaffold, not a straitjacket. It is there to support human...