Season Nine of Data Malarkey – the podcast about using data, smarter – has a satisfying shape to it: not a victory lap for data, but a clear-eyed tour of what using data smarter looks like when the world is messy, incentives are misaligned, and technology is moving as quickly as it does today. In the season wrap-up, host and Master Data Storyteller, Sam Knowles, threads together a set of conversations that share a common concern: if data is to be useful, it must remain trustworthy, human, and fit for purpose....