In the latest episode of The Data Malarkey Podcast, host Sam Knowles converses with Mark Montgomery, Vice President and Head of Global Insights at Novartis. With over three years in this role, Montgomery brings a wealth of experience from his tenure at pharmaceutical giants such as GSK and AstraZeneca, as well as a decade in creative agencies focusing on content strategy and brand management. His academic background includes a bachelor's degree in marketing and an MBA in organisational leadership from Southern New Hampshire University, complemented by recent studies in artificial...