In the fifth episode of the Data Malarkey podcast, host Sam Knowles engages in a detailed discussion with Laetitia Zinetti, RVP Southern Europe at DoubleVerify. DoubleVerify is a software company committed to enhancing the advertising industry by assisting brands in optimising their online ad spend and providing clarity and confidence in their digital investments. The evolution of brand suitability Zinetti elaborates on the concept of brand suitability, which has progressed beyond traditional keyword blacklists. DoubleVerify employs advanced semantic analysis to evaluate the context in which advertisements appear, ensuring alignment with...