In this episode of The Data Malarkey Podcast, host Sam Knowles engages in a compelling conversation with Cristina de Balanzo, PhD, Board Director of Walnut Unlimited. The discussion delves into the integration of neuroscience and behavioural science to gain deeper insights into human behaviour, particularly in the realms of marketing and communication. Cristina de Balanzo's professional journey Cristina de Balanzo's career is deeply rooted in neuroscience. Prior to establishing Walnut Unlimited over a decade ago, she served as the global head of neuroscience at TNS, a market research firm. Her...