In the sixth episode of Season Two of the Data Malarkey podcast, host Sam Knowles engages in an insightful conversation with Jean-Baptiste Bouzige, Founder & CEO of Ekimetrics. Established in 2006, Ekimetrics is a pioneering firm specialising in data science and AI-driven solutions aimed at fostering sustainable business performance. Jean-Baptiste's academic background includes studies at École Polytechnique and École des Mines de Paris, where he focused on applied mathematics and microeconomics. The genesis of Ekimetrics Jean-Baptiste's professional journey commenced at the advertising agency DDB, where he was responsible for developing...