In the inaugural episode of Season Three of the Data Malarkey podcast, host Sam Knowles engages in a compelling conversation with Les Guessing, an Emmy-winning copywriter renowned for his innovative fusion of artificial intelligence (AI), data science, and marketing. Les's multifaceted career spans over two decades in advertising, during which he has seamlessly blended humour, data-driven insights, and cutting-edge technology to craft impactful campaigns.​ From Hollywood aspirations to advertising excellence Les's professional journey commenced with aspirations in screenwriting, leading him to Hollywood. Despite facing challenges in the film industry, he...