In the latest episode of The Data Malarkey Podcast, host Sam Knowles engages with Ian Whittaker, Managing Director of Liberty Sky Advisors and a distinguished analyst in the media and advertising sector. Twice honoured as City AM Analyst of the Year, Whittaker offers an evidence-based perspective on evaluating investments in media companies.​ An analytical approach to media investments Whittaker advocates for a data-driven methodology when assessing media investments. He emphasises the importance of understanding macroeconomic trends and geopolitical factors alongside traditional financial metrics. This comprehensive approach enables investors to discern...