In the latest episode of Season Two of the Data Malarkey podcast, host Sam Knowles engages in a compelling discussion with Dutch media entrepreneur Stijn Gimbrère, Managing Director of Media Futures Market. Established in June 2020, Media Futures Market is an innovative platform designed to directly connect advertisers and their agencies with high-quality media owners and publishers, aiming to bring clarity and fairness to the often opaque digital advertising landscape.​ The challenge of opacity in digital advertising The digital advertising industry has long been criticised for its complexity and lack...