In this latest episode of Data Malarkey – the podcast about using data, smarter – Master Data Storyteller, Sam Knowles, spoke to serial CMO, Pete Markey, in a special episode recorded live in London on 18 June 2026 at the ‘AI for PR’ conference. This episode is the opener for the eleventh season of Data Malarkey. Pete Markey is one of Britain’s most experienced marketing and communications leaders, with senior roles at British Gas, the AA, More Th>n, RSA, the Post Office, Aviva, TSB Bank, Boots, and now the University of Nottingham....