In this plain-talking episode of Data Malarkey – the podcast about using data, smarter – host and Master Data Storyteller, Sam Knowles, speaks with Caitlyn Looby, an expert in science communication about the pressing issue of public trust in science. Through their calm, thoughtful conversation, they explore what is fuelling scepticism and, more importantly, how we might restore confidence in scientific institutions and processes. The challenge of fractured trust Caitlin opens by noting that trust in science has dipped in recent years, driven by misinformation, polarised media, and an oversimplified relationship...