As we draw near the end of Season Nine of Data Malarkey – the podcast about using data, smarter – in this episode, Master Data Storyteller, Sam Knowles, talks with Kerry Watkins, founder and MD of Brighton-based social media consultancy Social for Good. They focus on the best ways to use digital platforms and channels with impact, without letting them run (or indeed ruin) our lives. Kerry’s route into social media was anything but straight. She began in hospitality and training just as social platforms were emerging. Working in nightclubs, she saw first-hand...