The latest episode of Data Malarkey – the podcast about using data, smarter – sees Master Data Storyteller, Sam Knowles, joined by Stephen Waddington, one of the UK’s most distinctive thinkers and practitioners in public relations. With a career spanning more than three decades, Stephen has led agencies, advised organisations, and played a sustained role in professional education. Today running Wadds Inc., his focus sits at the intersection of academic research, industry development, and professional standards in communications. At the heart of Stephen’s approach is the engineering mindset; his undergraduate degree...