Recorded live at the DataComms 2025 conference in London, the latest episode of the Data Malarkey podcast welcomes Nick Ratcliffe, Customer Experience Director at Volkswagen Group UK, to explore how data can be used not just for efficiency but to shape customer desirability. Hosted by Master Data Storyteller, Sam Knowles, this opening episode of Season Eight interrogates data’s role in enhancing customer experience (CX), in supporting the shift from internal combustion engine to electric vehicles (EVs), and in reinforcing brand value. 1. Data anchored in customer-centricity Nick begins by emphasising that data’s...