In the concluding episode of Season Three of the Data Malarkey podcast, host Sam Knowles reflects on the insights shared by six distinguished guests, each demonstrating the unique yet interconnected ways data is utilised across various professions. Recorded remotely between April and September 2023, these conversations reveal common themes in data application, despite the diversity of fields represented. Les Guessing: Merging creativity with data Emmy-winning copywriter Les Guessing discusses his innovative approach to integrating artificial intelligence (AI) and data science into marketing. By analysing extensive datasets, Les identifies patterns that...