In the inaugural episode of the Data Malarkey podcast, host Sam Knowles engages in a thought-provoking conversation with Professor Ana Adi, Professor of Public Relations at Quadriga University. Professor Adi identifies as a "digital humanist," focusing her work on online strategic communications, including corporate social responsibility and activist communication. She has a particular interest in innovative, online-based research methods. Navigating complex data landscapes Professor Adi discusses her approach to working with data, especially when faced with incomplete datasets. In one of her current projects, she analyses data from 25 countries...