In the sixth episode of the Data Malarkey podcast, host Sam Knowles engages in an insightful conversation with Mark Evans, a distinguished marketer, coach, and podcaster. Evans' career spans notable positions, including a decade at Mars as Brand Director of Petcare Europe, followed by roles at 118118 Media UK and HSBC. In 2012, he joined Direct Line Group, where he played a pivotal role in revitalising the company's brand presence. Revitalising direct line group Upon joining Direct Line Group, Evans faced the challenge of enhancing the company's flagship brand amidst...