In this episode of The Data Malarkey Podcast, host Sam Knowles speaks with Sorin Patilinet, Senior Director of Marketing Sciences at Mars, Inc. Known as "The Marketing Engineer," Patilinet brings an analytical approach to marketing, applying engineering principles to improve effectiveness. From engineering to marketing Originally from Romania, Patilinet studied telecommunications engineering before transitioning to marketing. His technical background gave him a structured, data-driven mindset, which he has applied over 12 years at Mars. Rejecting the idea of marketing as a "colouring-in department," he advocates for a scientific approach to...