In this latest of episode of the Data Malarkey podcast, Master Data Storyteller, Sam Knowles, speaks with Darryl Sparey, co-founder and MD of Hard Numbers, a consultancy that takes a refreshing approach to marketing communications: putting robust measurement at the heart of everything it does. Darryl launched Hard Numbers during the early months of the pandemic, a time when many businesses were retrenching rather than starting up. Far from being a liability, this timing proved to be an advantage. The crisis elevated the role of communications, while marketing budgets previously earmarked for...