How to be insightful
This Best Practice Guide to data storytelling originally appeared on WARC – the World Advertising Research Center database run by Ascential, the owners of the Cannes Lions. This is a link to the original article (may require subscription), written by Insight Agents’ Founder & MD, Sam Knowles, author of the 2020 book.
How to tell stories using data and statistics
How to tell stories using data and statistics This Best Practice Guide to data storytelling originally appeared on WARC – the World Advertising Research Center database run by Ascential, the owners of the Cannes Lions. This is a link to the original article (may require subscription), written by Insight Agents’ Founder & MD, Sam Knowles, author of […]
Is Magnum the new Flake?
Spoiler alert: this blog gives everything away about the new Magnum ad, so if you want to see it ‘au naturel’ and experience it as its writers and directors intended, you might want to watch it first. Here’s a link, with thanks to @Campaignmag. There are so many things to like about the new Magnum […]
Whatever happened to advertising?
When the last episode of the seventh and final season of Mad Men aired in May 2015, it was like the last bunch of grapes being lovingly twisted from the vine. A sign that something good had come to an end, and that a period of retrenchment – and a whole lot of fertilizer – […]
My first cat video
I’ve always been a fan of the phenomenon of marketing tourism. Back in the day – 1997, since you ask – I did my bit to irritate Naomi Klein and put a little bit of Salford on the global map. It was November, and to celebrate Barbie’s 40th birthday, the publicity agency I was part […]
