Measurement, shmeasurement
Twice during yesterday’s excellent PRmoment.com #PRanalytics conference, the verboten three-letter acronym AVE was used. On both occasions, there was a sharper intake of breath than when one speaker, during a panel session, spelled out the C-word. In full. AVE. Advertising Value Equivalency. There, I only went and said it. The bane of the PR measurement industry. […]
