In the latest episode of The Data Malarkey Podcast, host Sam Knowles converses with Olivia Jensen, Director of the Institute for the Public Understanding of Risk (IPUR) at the National University of Singapore. Their discussion centres on effective strategies for communicating risk information to the public, aiming to align expert knowledge with public perception.
The mission of IPUR
IPUR is dedicated to narrowing the divide between how experts assess risks and how the public perceives them. The institute focuses on areas such as data and technology, environment and climate, and health and lifestyle. By integrating disciplines like basic science, engineering, social sciences, and humanities, IPUR strives to empower individuals and societies to make informed decisions regarding risks.
Understanding public decision-making
Jensen emphasises that effective risk communication is a two-way process. It’s not solely about experts disseminating information but also about understanding the factors that influence public decision-making. Recognising the emotional, cultural, and social contexts in which individuals interpret risk is crucial for developing communication strategies that resonate and lead to informed choices.
Case study: COVID-19 communication
The conversation highlights the contrasting approaches to COVID-19 communication in Singapore and the United Kingdom. Jensen notes that the Singaporean government maintained regular updates, transparently sharing data and basing policy decisions on evidence. This approach fostered public trust and compliance. In contrast, Knowles critiques the UK’s communication strategy, suggesting that political influences led to over-politicised data usage, which may have undermined public confidence.
Challenges of hindsight bias
A significant issue in risk communication is hindsight bias – the tendency to view events as having been predictable after they have occurred. Jensen points out that constructing narratives post-event can lead to misconceptions about the inevitability of outcomes. Acknowledging this bias is essential for both experts and the public to maintain a realistic understanding of risks and uncertainties.
Engaging the community
Beyond her professional role, Jensen is an avid dancer, currently learning the tango. This personal interest reflects her belief in engaging with communities and understanding diverse perspectives, which is vital in crafting effective risk communication strategies.
Resources for further learning
For those interested in delving deeper into risk communication, IPUR offers an EdX course titled “Understanding and Communicating Risk.” Additionally, collaborations like “Risk Know How” with Sense About Science provide platforms to enhance public understanding of risk.
Conclusion
This episode underscores the importance of bridging the gap between expert assessments and public perceptions of risk. By fostering transparent communication, understanding decision-making contexts, and addressing biases, experts can empower the public to navigate uncertainties more effectively.
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