Turning data into desirability: automotive insights with Nick Ratcliffe, VW UK
Recorded live at the DataComms 2025 conference in London, the latest episode of the Data Malarkey podcast welcomes Nick Ratcliffe, Customer Experience Director at Volkswagen Group UK, to explore how data can be used not just for efficiency but to shape customer desirability. Hosted by Master Data Storyteller, Sam Knowles, this opening episode of Season Eight interrogates […]
Using data smarter to counter the scourge of metabolic syndrome – the rise and rise of hepatoSIGHT(TM)
2020s man (not to mention 2020s woman) has a problem. Our bodies – and our genes – are not fit for our current, sedentary, inactive, calorie-dense lifestyles. We’re built to hunt and gather, forage and collect, in conditions that can be feast but are also very often famine. How very unlike the high-fat, high-sugar, ultra-processed […]
The biggest moments in data, humanity, and kindness from Season 7 of the Data Malarkey podcast
The Season 7 finale of The Data Malarkey Podcast, titled “Greatest Hits: AI, Kindness & the Power of Storytelling,” offers a thoughtful reflection on the intersection of technology, empathy, and communication. Hosted by Master Data Storyteller, Sam Knowles, the episode revisits key insights from a diverse group of guests, including ethicists, psychologists, technologists, and storytellers. AI […]
AI as an intern, not a genius – A practical approach to artificial intelligence in the workplace
S7.006. In this latest episode of Data Malarkey – the podcast about using data, smarter – master data storyteller, Sam Knowles, engages with Julie Holmes – entrepreneur, inventor, and AI advisor – on the evolving role of AI in business. Holmes advocates for viewing AI not as an all-knowing genius but as a capable intern, […]
Data storytelling: Prioritising truth – in conversation with Scott Taylor, “the Data Whisperer”
S7.005. In the latest episode of the Data Malarkey podcast, Scott Taylor “the Data Whisperer” discusses the importance of truth in data storytelling, emphasising a pragmatic approach over sensationalism. Taylor, known for his insights into data strategy, highlighted the need for clarity and accuracy when communicating data-driven narratives in his discussion with regular host and […]
The science of kindness and finding joy in data with Professor Robin Banerjee, University of Sussex
S7.004. In the latest episode of the Data Malarkey podcast, Master Data Storyteller Sam Knowles engages with Professor Robin Banerjee, Pro-Vice-Chancellor for Global & Civic Engagement at the University of Sussex, to delve into the psychology of kindness and the joy that can be found in data. Their discussion sheds light on how empirical research […]
A fish out of water, having a lovely swim, thanks for asking
Earlier this week, it was my very great pleasure to attend a day-long conference titled “Data Insights 2025”. Very much the domain of a Master Data Storyteller like me, you might think. And you’d be right. Except … except … except … You see, this particular conference – in its second year and really finding […]
Exploring the impact of AI on the future of work with Ceci Dones
This latest episode of Data Malarkey – the podcast about using data, smarter – brought together Cecilia Dones, Founder & Chief Data Officer at the New York-based consultancy 3 Standard Deviations, and Master Data Storyteller, Sam Knowles. Ceci and Sam engaged in a thought-provoking discussion about the role of artificial intelligence (AI) in shaping the […]
From particle physics to policing ads: A data-driven journey
In the latest episode of “The Data Malarkey Podcast,” Master Data Storyteller, Sam Knowles, engages in a compelling conversation with Adam Davison, the Head of Data Science at the Advertising Standards Authority (ASA). Davison’s journey is nothing short of remarkable, transitioning from groundbreaking research at CERN’s Large Hadron Collider to spearheading data-driven initiatives in advertising […]
Building an ethical AI future: A conversation with Professor Sylvie Delacroix
In the fast-changing world of artificial intelligence, ethical considerations and data privacy are crucial. The latest episode of the Data Malarkey Podcast, “How can we build an AI future which respects ethics and data privacy?” features Professor Sylvie Delacroix. This episode offers insightful perspectives on navigating the complexities of a data-driven world. It is Episode […]
