Andy Burrows on online safety, accountability, and why technology cannot remain an exception
In this latest episode of the Data Malarkey Podcast, Master Data Storyteller, Sam Knowles, spoke to Andy Burrows, Chief Executive of the Molly Rose Foundation. Their conversation covered online safety, platform accountability, and the continuing challenge of protecting children in the digital world. The foundation was established following the death of 14-year-old Molly Russell in 2017. Since […]
The afterlife of data: what happens to us when our information outlives us?
In the latest episode of the Data Malarkey podcast, Master Data Storyteller, Sam Knowles, spoke to Carl Öhman, Associate Professor of Political Science at Uppsala University, about one of the most overlooked questions in the digital age: what happens to our data when we die? Öhman’s work begins with a deceptively simple observation. Every day, people leave […]
Pete Markey on AI in communications, trust, and what brands must still do for themselves
In this latest episode of Data Malarkey – the podcast about using data, smarter – Master Data Storyteller, Sam Knowles, spoke to serial CMO, Pete Markey, in a special episode recorded live in London on 18 June 2026 at the ‘AI for PR’ conference. This episode is the opener for the eleventh season of Data Malarkey. Pete […]
The greatest hits of Season Ten of Data Malarkey: data, equality, technology, and the future of work
In this latest episode of Data Malarkey (“Real to Reel: Using Data Smarter”) Master Data Storyteller, Sam Knowles, looks back over season ten’s guests, insights, and recurring themes. After ten seasons, 73 episodes, and more than three years of conversations about using data smarter, this end-of-season wrap-up shows just how wide the podcast’s territory has become. […]
Working less, achieving more: what the data say about the reality of the four-day working week
In this episode closing Season Ten of the Data Malarkey podcast, Master Data Storyteller, Sam Knowles, spoke to Charlotte Rae, Associate Professor in Psychology at the University of Sussex, on the reality of what the data reveal about the four-day working week. What emerges is not a lifestyle trend, nor a simple perk, but a structured, evidence-based […]
From data to decisions: why communications needs fewer reports and more resolve
In this episode of the Data Malarkey podcast, Master Data Storyteller, Sam Knowles, spoke with Dino Delić of Meltwater, the leading provider of media, social, and consumer intelligence. Dino is a long-standing practitioner of data-driven communications who combines a keen sales instinct with coaching discipline. What emerged was not a conversation about data and tools, but one about […]
From Skype to Starship Technologies: Ahti Heinla on solving real-world problems with software
In this episode of Data Malarkey – the podcast about using data, smarter – Master Data Storyteller, Sam Knowles, is in conversation with Ahti Heinla, the Estonian programmer, serial entrepreneur, and co-founder of Starship Technologies. His career spans some of the most consequential software stories of the past quarter century, from helping to build Skype to leading […]
Equality FC: football, feminism, and the power of doing things differently – meet Karen and Charlie Dobres
In nearly 70 episodes of Data Malarkey – the podcast about using data, smarter – this conversation marks a first: two guests sharing the stage. That pairing matters. Karen Dobres and Charlie Dobres are not only partners in life but also collaborators in one of the most distinctive experiments in modern football: the transformation of […]
The new ROI: Return on Inclusion. Ali Hanan, Creative Equals on why inclusive marketing drives growth
In this latest episode of Data Malarkey – the podcast about using data, smarter – Master Data Storyteller, Sam Knowles, speaks with Ali Hanan, the Founder and Executive Director of Creative Equals. Ali’s work centres on a simple but powerful idea: that inclusion is not just a moral aspiration but a driver of commercial performance. She calls this […]
Integrity in AI needs transparent advertising: lessons from Harriet Kingaby of the Conscious Ad Network
In this the latest episode of Data Malarkey – the podcast about using data, smarter; the first episode of Season Ten, no less – Master Data Storyteller, Sam Knowles, welcomes Harriet Kingaby, co-chair of the Conscious Advertising Network (CAN). Harriet’s career has been shaped by two consistent concerns: how communication works, and whether it is helping or […]