The Immaculate Collection: Six perspectives on using data smarter from the Data Malarkey Podcast
In this latest episode of the Data Malarkey Podcast, Master Data Storyteller, Sam Knowles, brings together highlights from conversations with six guests spanning academia, technology, marketing, social justice, and design. From a political scientist studying what happens to our data after we die to a designer helping prisoners rebuild their lives, Season 11 explored the opportunities, […]
Human Insight in the Age of AI – how to balance human and artificial intelligence when it comes to insight
At time of posting, I’ve just finished an (online) lecture for the University of Bedfordshire. It was for the institution’s Marketing Club as well as students of the “Strategic Digital Transformation and the Future of Marketing” schedule. In the session, I wanted to move beyond a familiar question: Can AI produce insights? I believe that a […]
Beyond the prompt: Why human judgement matters more than ever in the age of AI
In this latest episode of the Data Malarkey Podcast, Master Data Storyteller, Sam Knowles, spoke to Zehra Chatoo, founder of Code for Good Now, a business on a mission to minimise bias, amplify culture, and unlock human creativity in a world increasingly shaped by AI. Chatoo has spent her career close to insight. She worked for 13 […]
Seeing the world differently: Judah Armani on design, data, and the power of workable insight
In this latest episode of the Data Malarkey Podcast, Master Data Storyteller, Sam Knowles, speaks to Judah Armani, collaborative designer, educator, and social entrepreneur. Their discussion focuses on how changing the way we organise information can change the way we understand, and ultimately solve, some of the world’s stubbornest problems. Armani has spent much of his career […]
From data to insight: PhD’s Louise Twycross-Lewis on culture, AI, and the value of human judgement
In this latest episode of the Data Malarkey Podcast, Master Data Storyteller, Sam Knowles, speaks to Louise Twycross-Lewis, managing partner and head of insight at media agency, PHD, about what insight really means, how AI is changing research, and why human experience still matters. For Louise, the distinction between data and insight is fundamental. Data explains what […]
Andy Burrows on online safety, accountability, and why technology cannot remain an exception
In this latest episode of the Data Malarkey Podcast, Master Data Storyteller, Sam Knowles, spoke to Andy Burrows, Chief Executive of the Molly Rose Foundation. Their conversation covered online safety, platform accountability, and the continuing challenge of protecting children in the digital world. The foundation was established following the death of 14-year-old Molly Russell in 2017. Since […]
The afterlife of data: what happens to us when our information outlives us?
In the latest episode of the Data Malarkey podcast, Master Data Storyteller, Sam Knowles, spoke to Carl Öhman, Associate Professor of Political Science at Uppsala University, about one of the most overlooked questions in the digital age: what happens to our data when we die? Öhman’s work begins with a deceptively simple observation. Every day, people leave […]
Pete Markey on AI in communications, trust, and what brands must still do for themselves
In this latest episode of Data Malarkey – the podcast about using data, smarter – Master Data Storyteller, Sam Knowles, spoke to serial CMO, Pete Markey, in a special episode recorded live in London on 18 June 2026 at the ‘AI for PR’ conference. This episode is the opener for the eleventh season of Data Malarkey. Pete […]
The greatest hits of Season Ten of Data Malarkey: data, equality, technology, and the future of work
In this latest episode of Data Malarkey (“Real to Reel: Using Data Smarter”) Master Data Storyteller, Sam Knowles, looks back over season ten’s guests, insights, and recurring themes. After ten seasons, 73 episodes, and more than three years of conversations about using data smarter, this end-of-season wrap-up shows just how wide the podcast’s territory has become. […]
Working less, achieving more: what the data say about the reality of the four-day working week
In this episode closing Season Ten of the Data Malarkey podcast, Master Data Storyteller, Sam Knowles, spoke to Charlotte Rae, Associate Professor in Psychology at the University of Sussex, on the reality of what the data reveal about the four-day working week. What emerges is not a lifestyle trend, nor a simple perk, but a structured, evidence-based […]