A fish out of water, having a lovely swim, thanks for asking

Earlier this week, it was my very great pleasure to attend a day-long conference titled “Data Insights 2025”. Very much the domain of a Master Data Storyteller like me, you might think. And you’d be right. Except … except … except … You see, this particular conference – in its second year and really finding […]

Exploring the impact of AI on the future of work with Ceci Dones

This latest episode of Data Malarkey – the podcast about using data, smarter – brought together Cecilia Dones, Founder & Chief Data Officer at the New York-based consultancy 3 Standard Deviations, and Master Data Storyteller, Sam Knowles. Ceci and Sam engaged in a thought-provoking discussion about the role of artificial intelligence (AI) in shaping the […]

From particle physics to policing ads: A data-driven journey

In the latest episode of “The Data Malarkey Podcast,” Master Data Storyteller, Sam Knowles, engages in a compelling conversation with Adam Davison, the Head of Data Science at the Advertising Standards Authority (ASA). Davison’s journey is nothing short of remarkable, transitioning from groundbreaking research at CERN’s Large Hadron Collider to spearheading data-driven initiatives in advertising […]

Building an ethical AI future: A conversation with Professor Sylvie Delacroix

In the fast-changing world of artificial intelligence, ethical considerations and data privacy are crucial. The latest episode of the Data Malarkey Podcast, “How can we build an AI future which respects ethics and data privacy?” features Professor Sylvie Delacroix. This episode offers insightful perspectives on navigating the complexities of a data-driven world. It is Episode […]

Unlocking insights: the smartest data moments from Season 6 of Data Malarkey

Season 6 of the Data Malarkey Podcast, hosted by the ever-curious Sam Knowles, was a captivating journey through the many ways data shapes narratives, brands, and societal shifts. In the season finale episode, “The Smartest Data Moments from Season 6,” Sam curates the most impactful insights and discussions, showcasing how data can drive meaningful change […]

Unlocking creativity through visual storytelling

In a recent episode of The Data Malarkey Podcast, host Sam Knowles engages in a stimulating conversation with Natalia Talkowska, CEO & Founder of Natalka Design. The discussion delves into the intersection of neuroscience, visual communication, and storytelling, offering insights into how these elements can enhance creativity and innovation. Natalia Talkowska’s professional journey Natalia Talkowska […]

Enhancing product and brand design with data

In this episode of The Data Malarkey Podcast, host Sam Knowles engages in a conversation with Bill Wallsgrove, Head of Ideas at Brandad, a communications and design agency based in Brighton. With over 30 years of experience in business strategy, brand creation, and communications development, Wallsgrove shares his insights on integrating data into the creative […]

Protecting privacy in the age of Big Tech

In the latest episode of The Data Malarkey Podcast, host Sam Knowles engages in a compelling conversation with Alice Wallbank, a professional support lawyer at Shoosmiths, a law firm recognised by the Financial Times as one of Europe’s most innovative. The discussion delves into the complexities of data privacy in today’s digital landscape, exploring the […]

Election insights from Sir John Curtice

In the latest episode of The Data Malarkey Podcast, host Sam Knowles engages in an insightful conversation with Sir John Curtice, Professor of Practice Politics at the University of Strathclyde and senior research fellow at the National Centre for Social Research. The discussion delves into the intricacies of election polling, the challenges of interpreting voter […]

Unlocking human behaviour through neuroscience

In this episode of The Data Malarkey Podcast, host Sam Knowles engages in a compelling conversation with Cristina de Balanzo, PhD, Board Director of Walnut Unlimited. The discussion delves into the integration of neuroscience and behavioural science to gain deeper insights into human behaviour, particularly in the realms of marketing and communication. Cristina de Balanzo’s […]