From data to decisions: why communications needs fewer reports and more resolve
In this episode of the Data Malarkey podcast, Master Data Storyteller, Sam Knowles, spoke with Dino Delić of Meltwater, the leading provider of media, social, and consumer intelligence. Dino is a long-standing practitioner of data-driven communications who combines a keen sales instinct with coaching discipline. What emerged was not a conversation about data and tools, but one about […]
From Skype to Starship Technologies: Ahti Heinla on solving real-world problems with software
In this episode of Data Malarkey – the podcast about using data, smarter – Master Data Storyteller, Sam Knowles, is in conversation with Ahti Heinla, the Estonian programmer, serial entrepreneur, and co-founder of Starship Technologies. His career spans some of the most consequential software stories of the past quarter century, from helping to build Skype to leading […]
Equality FC: football, feminism, and the power of doing things differently – meet Karen and Charlie Dobres
In nearly 70 episodes of Data Malarkey – the podcast about using data, smarter – this conversation marks a first: two guests sharing the stage. That pairing matters. Karen Dobres and Charlie Dobres are not only partners in life but also collaborators in one of the most distinctive experiments in modern football: the transformation of […]
The new ROI: Return on Inclusion. Ali Hanan, Creative Equals on why inclusive marketing drives growth
In this latest episode of Data Malarkey – the podcast about using data, smarter – Master Data Storyteller, Sam Knowles, speaks with Ali Hanan, the Founder and Executive Director of Creative Equals. Ali’s work centres on a simple but powerful idea: that inclusion is not just a moral aspiration but a driver of commercial performance. She calls this […]
Integrity in AI needs transparent advertising: lessons from Harriet Kingaby of the Conscious Ad Network
In this the latest episode of Data Malarkey – the podcast about using data, smarter; the first episode of Season Ten, no less – Master Data Storyteller, Sam Knowles, welcomes Harriet Kingaby, co-chair of the Conscious Advertising Network (CAN). Harriet’s career has been shaped by two consistent concerns: how communication works, and whether it is helping or […]
From ultra-processed data to evidence-based narratives that work – the latest hits of Data Malarkey
Season Nine of Data Malarkey – the podcast about using data, smarter – has a satisfying shape to it: not a victory lap for data, but a clear-eyed tour of what using data smarter looks like when the world is messy, incentives are misaligned, and technology is moving as quickly as it does today. In […]
Project Narrative’s Angus Fletcher – Professor of Story Science – on the power of Narrative Cognition
Angus Fletcher didn’t plan to become a professor of story. He began in a neurophysiology lab at the University of Michigan, working on the dominant assumption that the brain behaves like a computer: taking in data, processing it, and outputting decisions. In the closing episode of Season Nine of Data Malarkey – the podcast about using […]
Social for Good’s Kerry Watkins on using social media without letting it steal your life
As we draw near the end of Season Nine of Data Malarkey – the podcast about using data, smarter – in this episode, Master Data Storyteller, Sam Knowles, talks with Kerry Watkins, founder and MD of Brighton-based social media consultancy Social for Good. They focus on the best ways to use digital platforms and channels with impact, without […]
Stephen Waddington on how the engineering mindset can bring rigour and data-driven discipline to PR
The latest episode of Data Malarkey – the podcast about using data, smarter – sees Master Data Storyteller, Sam Knowles, joined by Stephen Waddington, one of the UK’s most distinctive thinkers and practitioners in public relations. With a career spanning more than three decades, Stephen has led agencies, advised organisations, and played a sustained role in […]
Start-ups both with and without scale-up ambitions
A dozen years ago, I’d had it with agency life. Through a combination of a boss and team based in California – challenging in the extreme for meaningful management, and very rarely in real time – and the reality of a new job being almost precisely at 180 degrees from what was promised, I struck […]