Rebuilding trust in science with scientist-turned-journalist, Caitlyn Looby, Milwaukee Journal Sentinel
In this plain-talking episode of Data Malarkey – the podcast about using data, smarter – host and Master Data Storyteller, Sam Knowles, speaks with Caitlyn Looby, an expert in science communication about the pressing issue of public trust in science. Through their calm, thoughtful conversation, they explore what is fuelling scepticism and, more importantly, how we […]
Using data smarter to counter the scourge of metabolic syndrome – the rise and rise of hepatoSIGHT(TM)
2020s man (not to mention 2020s woman) has a problem. Our bodies – and our genes – are not fit for our current, sedentary, inactive, calorie-dense lifestyles. We’re built to hunt and gather, forage and collect, in conditions that can be feast but are also very often famine. How very unlike the high-fat, high-sugar, ultra-processed […]
The biggest moments in data, humanity, and kindness from Season 7 of the Data Malarkey podcast
The Season 7 finale of The Data Malarkey Podcast, titled “Greatest Hits: AI, Kindness & the Power of Storytelling,” offers a thoughtful reflection on the intersection of technology, empathy, and communication. Hosted by Master Data Storyteller, Sam Knowles, the episode revisits key insights from a diverse group of guests, including ethicists, psychologists, technologists, and storytellers. AI […]
A fish out of water, having a lovely swim, thanks for asking
Earlier this week, it was my very great pleasure to attend a day-long conference titled “Data Insights 2025”. Very much the domain of a Master Data Storyteller like me, you might think. And you’d be right. Except … except … except … You see, this particular conference – in its second year and really finding […]
Moving from data to insight and from insight to action
There are different types of organisations in this world and those different types of organisations – be they businesses, charities, third-sector bodies, or Government departments – spawn fundamentally different cultures that endure. In my space – where we work to empower organisations to make smarter use of data, to drive evidence-based decision-making – there’s a […]
ANSWERS TO “2023 QUIZ”
“2023: The Year In Numbers” , the annual data storyteller’s New Year quiz So, if you’ve got here, you’re after the answers to the 2023 quiz, The Year In Numbers. But if you’re still working on those answers using your memory and brainpower, click here to go back to the question page now! . . […]
“2023: The Year In Numbers”
The annual data storyteller’s New Year quiz Every Christmas Eve, my family and two others gather together for a seasonal celebration. Like other families across the country, right across the world. We’re brought together by long and deep ties. Ties made of ham, egg, and chips. Of champagne, panettone, and all sorts of ice cream. […]
Why insight and analytics professionals aren’t doomed by AI
For years, many knowledge economy workers have felt a sense of unease about the prospect of artificial intelligence taking their jobs. But the threat was vague and non-specific, the realm of dystopian science fiction and not any kind of real and present danger. Then, in November last year, OpenAI made its AI chatbot, ChatGPT widely […]
From Greg Rusedski’s practice partner to Van Gogh Alive
This blog first appeared here on the website of the Brighton Chamber. Insight Agents‘ Chief Data Storyteller, Sam Knowles, goes on a journey of artistic discovery with Greg Talbot of Van Gogh Alive, who was a guest speaker at our latest Chamber Breakfast. “If you’d have told me three years ago that I’d be standing up […]
In praise of Motty – it was 25 years ago today
On Thursday this week, I was working in and around BBC TV Centre in Wood Lane, White City, West London. I’m spending more and more time in this area, partly because it’s a thriving and growing media hub, partly because I’ve got a major client just around the corner. It was a cold day – […]