Purpose, perception, and persuasion – the Greatest Hits of Season Eight of the Data Malarkey podcast
In the latest episode of Data Malarkey – the podcast about using data, smarter – Master Data Storyteller, Sam Knowles, introduces the highlights from a cracking season of six, highly-diverse episodes that make up our eighth season so far. Each episode showcases how data – when paired with empathy and curiosity – can shed light on […]
Why PR really needs to embrace Hard Numbers – or risk being seen as irrelevant. With Darryl Sparey
In this latest of episode of the Data Malarkey podcast, Master Data Storyteller, Sam Knowles, speaks with Darryl Sparey, co-founder and MD of Hard Numbers, a consultancy that takes a refreshing approach to marketing communications: putting robust measurement at the heart of everything it does. Darryl launched Hard Numbers during the early months of the pandemic, a […]
How AI thinks: exploring the parallels and differences between minds and machines with Chris Summerfield
In this thought‑provoking episode of the Data Malarkey podcast, Master Data Storyteller, Sam Knowles, talks with Professor Chris Summerfield – cognitive neuroscientist at Oxford and author of These Strange New Minds – about how modern AI challenges our understanding of human intelligence. The conversation is grounded, intentional, and free from sensationalism – true to the ethos of the podcast. Blurring the […]
Cambridge United’s Mark Bonner on football, data, and how to strike the beautiful balance
In this engaging episode of the Data Malarkey podcast, Master Data Storyteller, Sam Knowles, is joined by Mark Bonner, Director of Football at Cambridge United FC. Together, they discuss the increasingly central role that data plays in football – a world where emotion, tradition, and tribal loyalties often dominate the narrative. From grassroots beginnings to […]
Turning data into desirability: automotive insights with Nick Ratcliffe, VW UK
Recorded live at the DataComms 2025 conference in London, the latest episode of the Data Malarkey podcast welcomes Nick Ratcliffe, Customer Experience Director at Volkswagen Group UK, to explore how data can be used not just for efficiency but to shape customer desirability. Hosted by Master Data Storyteller, Sam Knowles, this opening episode of Season Eight interrogates […]
AI as an intern, not a genius – A practical approach to artificial intelligence in the workplace
S7.006. In this latest episode of Data Malarkey – the podcast about using data, smarter – master data storyteller, Sam Knowles, engages with Julie Holmes – entrepreneur, inventor, and AI advisor – on the evolving role of AI in business. Holmes advocates for viewing AI not as an all-knowing genius but as a capable intern, […]
Data storytelling: Prioritising truth – in conversation with Scott Taylor, “the Data Whisperer”
S7.005. In the latest episode of the Data Malarkey podcast, Scott Taylor “the Data Whisperer” discusses the importance of truth in data storytelling, emphasising a pragmatic approach over sensationalism. Taylor, known for his insights into data strategy, highlighted the need for clarity and accuracy when communicating data-driven narratives in his discussion with regular host and […]
From particle physics to policing ads: A data-driven journey
In the latest episode of “The Data Malarkey Podcast,” Master Data Storyteller, Sam Knowles, engages in a compelling conversation with Adam Davison, the Head of Data Science at the Advertising Standards Authority (ASA). Davison’s journey is nothing short of remarkable, transitioning from groundbreaking research at CERN’s Large Hadron Collider to spearheading data-driven initiatives in advertising […]
“2023: The Year In Numbers”
The annual data storyteller’s New Year quiz Every Christmas Eve, my family and two others gather together for a seasonal celebration. Like other families across the country, right across the world. We’re brought together by long and deep ties. Ties made of ham, egg, and chips. Of champagne, panettone, and all sorts of ice cream. […]
ANSWERS TO “2023 QUIZ”
“2023: The Year In Numbers” , the annual data storyteller’s New Year quiz So, if you’ve got here, you’re after the answers to the 2023 quiz, The Year In Numbers. But if you’re still working on those answers using your memory and brainpower, click here to go back to the question page now! . . . Q1. […]