In this latest episode of Data Malarkey ("Real to Reel: Using Data Smarter") Master Data Storyteller, Sam Knowles, looks back over season ten’s guests, insights, and recurring themes. After ten seasons, 73 episodes, and more than three years of conversations about using data smarter, this end-of-season wrap-up shows just how wide the podcast’s territory has become. Season Ten moved from football and feminism to inclusive marketing, AI integrity, autonomous delivery robots, the four-day week, and smarter communications measurement. The common thread was not data for its own sake, but data as...