In this latest episode of Data Malarkey – the podcast about using data, smarter – Master Data Storyteller, Sam Knowles, speaks with Ali Hanan, the Founder and Executive Director of Creative Equals. Ali’s work centres on a simple but powerful idea: that inclusion is not just a moral aspiration but a driver of commercial performance. She calls this “the new ROI” – Return on Inclusion. Ali’s starting point is the creative process itself. When she began her career at Ogilvy, just three per cent of the world’s creative directors were women. Even today,...