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A nightmare on Downing Street

Theresa May failed because of her inability to talk Human

Corporate news releases bogged down by fuzzy language, jargon, and men

Reflections on the state of the art in media research

Is Magnum the new Flake?

Marc Pritchard: metaphorically speaking

8 ways to tell better brand stories

Beware the Curse of Knowledge

Keep it simple

Why companies need to get their story straight

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At Insight Agents, we believe that the words you choose to tell your story say a lot about you.

We believe that companies should talk like great speakers do – simply, clearly and consistently.

We believe that companies and brands should tell just one story, whoever they’re talking to.

We believe that the best brand stories are rooted in genuine, data-rich insights about a product, a market, a category.

We believe that logos without language are like songs without lyrics.

We believe that jargon is the enemy of good communication, a smokescreen designed by the insecure to keep others out.

And we believe that a few words are more powerful than lots. We believe in the power of silence.

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