Three steps to better brand storytelling
All this week at Insight Agents, we’ve been marking the sixteenth annual National Storytelling Week with a series of blogs that highlight what gets in the way of impactful brand storytelling. We commissioned our friends at Sussex University’s Innovation Centre to ask those in charge of storytelling at some of the Britain’s biggest retailers what […]
Storytelling and archetypes around climate change #Paris2015
Starting today, the United Nations Paris Conference on Climate change is taking place. The threat of global warming is, and will continue to be, an issue of primary importance for life on our planet as we know it. However, the environment still remains on the periphery of the international public eye, battling for coverage within […]