From ultra-processed data to evidence-based narratives that work – the latest hits of Data Malarkey
Season Nine of Data Malarkey – the podcast about using data, smarter – has a satisfying shape to it: not a victory lap for data, but a clear-eyed tour of what using data smarter looks like when the world is messy, incentives are misaligned, and technology is moving as quickly as it does today. In […]
Project Narrative’s Angus Fletcher – Professor of Story Science – on the power of Narrative Cognition
Angus Fletcher didn’t plan to become a professor of story. He began in a neurophysiology lab at the University of Michigan, working on the dominant assumption that the brain behaves like a computer: taking in data, processing it, and outputting decisions. In the closing episode of Season Nine of Data Malarkey – the podcast about using […]
Social for Good’s Kerry Watkins on using social media without letting it steal your life
As we draw near the end of Season Nine of Data Malarkey – the podcast about using data, smarter – in this episode, Master Data Storyteller, Sam Knowles, talks with Kerry Watkins, founder and MD of Brighton-based social media consultancy Social for Good. They focus on the best ways to use digital platforms and channels with impact, without […]
Stephen Waddington on how the engineering mindset can bring rigour and data-driven discipline to PR
The latest episode of Data Malarkey – the podcast about using data, smarter – sees Master Data Storyteller, Sam Knowles, joined by Stephen Waddington, one of the UK’s most distinctive thinkers and practitioners in public relations. With a career spanning more than three decades, Stephen has led agencies, advised organisations, and played a sustained role in […]
Start-ups both with and without scale-up ambitions
A dozen years ago, I’d had it with agency life. Through a combination of a boss and team based in California – challenging in the extreme for meaningful management, and very rarely in real time – and the reality of a new job being almost precisely at 180 degrees from what was promised, I struck […]
Humility, humanity, and the hard questions: AI pathfinder Susan Etlinger on making meaning from data
In the latest episode of Data Malarkey – the podcast about using data, smarter – Master Data Storyteller, Sam Knowles, is joined by Susan Etlinger, one of the world’s most thoughtful voices on artificial intelligence, responsible technology, and data ethics. A veteran of Microsoft’s Azure AI division and former host of the Leading the Shift podcast, Susan’s […]
“It was only an admin error”: How the Information Commissioner’s Office is humanising data protection
This second episode of Season 9 of Data Malarkey – the podcast about using data, smarter – opens with a conversation that shows how empathy, data, and storytelling can power social change. Master Data Storyteller, Sam Knowles, the podcast’s host, speaks with Angela Balakrishnan, Executive Director of Strategic Communications and Public Affairs at the Information Commissioner’s Office (ICO). […]
Kelly Beaver, MBE, UK & Ireland CEO of Ipsos, on the Market Research Society’s “Campaign for Better Data”
In the opening episode of Season 9 of Data Malarkey – the podcast about using data, smarter –host and Master Data Storyteller, Sam Knowles, speaks with Kelly Beaver, Chief Executive for the UK & Ireland at Ipsos, the global research and public opinion specialist. This wide-ranging and thoughtful discussion centres on the Market Research Society’s “Campaign for […]
Purpose, perception, and persuasion – the Greatest Hits of Season Eight of the Data Malarkey podcast
In the latest episode of Data Malarkey – the podcast about using data, smarter – Master Data Storyteller, Sam Knowles, introduces the highlights from a cracking season of six, highly-diverse episodes that make up our eighth season so far. Each episode showcases how data – when paired with empathy and curiosity – can shed light on […]
Why PR really needs to embrace Hard Numbers – or risk being seen as irrelevant. With Darryl Sparey
In this latest of episode of the Data Malarkey podcast, Master Data Storyteller, Sam Knowles, speaks with Darryl Sparey, co-founder and MD of Hard Numbers, a consultancy that takes a refreshing approach to marketing communications: putting robust measurement at the heart of everything it does. Darryl launched Hard Numbers during the early months of the pandemic, a […]