Election insights from Sir John Curtice
In the latest episode of The Data Malarkey Podcast, host Sam Knowles engages in an insightful conversation with Sir John Curtice, Professor of Practice Politics at the University of Strathclyde and senior research fellow at the National Centre for Social Research. The discussion delves into the intricacies of election polling, the challenges of interpreting voter […]
Unlocking human behaviour through neuroscience
In this episode of The Data Malarkey Podcast, host Sam Knowles engages in a compelling conversation with Cristina de Balanzo, PhD, Board Director of Walnut Unlimited. The discussion delves into the integration of neuroscience and behavioural science to gain deeper insights into human behaviour, particularly in the realms of marketing and communication. Cristina de Balanzo’s […]
Communicating numbers clearly for better understanding
In the second episode of Season Six of The Data Malarkey Podcast, host Sam Knowles engages in a conversation with Mike Ellicock, CEO of Plain Numbers. The discussion centres on the challenges many individuals face in understanding numerical information and how organisations can improve the clarity of their numerical communications. The numeracy challenge Ellicock highlights […]
Advancing gender equity in academic research
In the first episode of Season Six of The Data Malarkey Podcast, host Sam Knowles speaks with Ylann Schemm, Vice President for Corporate Responsibility at Elsevier and Director of the Elsevier Foundation. Their discussion explores the ongoing gender disparities in academic research, the barriers that persist for women in STEM, and the initiatives being implemented […]
Navigating risk and uncertainty with data – reflecting on Season Five
In this episode of The Data Malarkey Podcast, host Sam Knowles wraps up Season Five, reflecting on insights from leading experts on how data can help manage risk, uncertainty, and impact. This season featured guests from fields including statistics, marketing, finance, and autism research, each offering a unique perspective on how data can drive better […]
Advancing understanding and inclusion in autism
In the latest episode of The Data Malarkey Podcast, host Sam Knowles speaks with Professor Sir Simon Baron-Cohen, a leading expert in autism research. As the Director of the Autism Research Centre at the University of Cambridge, Baron-Cohen has dedicated almost 40 years to studying autism, developing influential theories, and advocating for neurodiversity and inclusion. […]
Prioritising people and relationships in business
In this episode of The Data Malarkey Podcast, host Sam Knowles speaks with John Hibbs, Founder of CoEfficient, a company that helps businesses grow by focusing on people. CoEfficient gathers employee feedback and uses it to drive both individual and organisational development, ensuring that businesses prioritise relationships and workplace culture alongside performance. The foundation of […]
Evaluating media investments with Ian Whittaker
In the latest episode of The Data Malarkey Podcast, host Sam Knowles engages with Ian Whittaker, Managing Director of Liberty Sky Advisors and a distinguished analyst in the media and advertising sector. Twice honoured as City AM Analyst of the Year, Whittaker offers an evidence-based perspective on evaluating investments in media companies. An analytical approach […]
Engineering rigour in modern marketing
In this episode of The Data Malarkey Podcast, host Sam Knowles speaks with Sorin Patilinet, Senior Director of Marketing Sciences at Mars, Inc. Known as “The Marketing Engineer,” Patilinet brings an analytical approach to marketing, applying engineering principles to improve effectiveness. From engineering to marketing Originally from Romania, Patilinet studied telecommunications engineering before transitioning to […]
Bridging the gap in public risk perception
In the latest episode of The Data Malarkey Podcast, host Sam Knowles converses with Olivia Jensen, Director of the Institute for the Public Understanding of Risk (IPUR) at the National University of Singapore. Their discussion centres on effective strategies for communicating risk information to the public, aiming to align expert knowledge with public perception. The […]