Insight Agents are storytellers. Corporate and brand storytellers. Our purpose is to help companies communicate more effectively. We help businesses to thrive by crafting and telling better, more authentic brand stories. Stories that are rooted in data and statistics and that balance the rational with the emotional.

This snapshot of our work gives you an idea of what we do, how we do it, and the types of companies we’re proud to support as clients.

We’d also love to talk to you. About your business. And about what makes you different and worthy of your customers’ attention. Do get in touch and let’s explore how we might help tell your story.

Narrative By Numbers
How to be Insightful

The ‘Using Data Better’ trilogy of books

Insight Agents’ Founder, MD, and Chief Data Storyteller, Sam Knowles, is the author of the ‘Using Data Better’ trilogy of books, all published by Routledge. For individuals and teams that want to make data deliver greater impact in their organisation, the books tell a compelling, three-act story: the role of asking smarter questions to extract the right data … enabling us to surface and articulate the right insights … allowing us to tell real, human stories, underpinned by these same data-driven insights.

The trilogy began with the best-seller Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data in 2018. It was followed by the critically-acclaimed How To Be Insightful: Unlocking the Superpower that Drives Innovation in 2020. And the series is completed in August 2022 with the publication of Asking Smarter Questions: How To Be an Agent of Insight. Click on each book to find out more about the specific details of each title. And send us an email if you’d like to get hold of the limited edition, individually-numbered, personally-signed box set.