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Making sense about the impact of science

May 17, 2017

In 1998, a doctor called Andrew Wakefield published a fraudulent research paper in The Lancet incorrectly linking the measles, mum…

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Is Magnum the new Flake?

March 28, 2017

Spoiler alert: this blog gives everything away about the new Magnum ad, so if you want to see it ‘au naturel’ and experience it as…

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Whatever happened to advertising?

March 23, 2017

When the last episode of the seventh and final season of Mad Men aired in May 2015, it was like the last bunch of grapes being lov…

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Marc Pritchard: metaphorically speaking

March 6, 2017

Marc Pritchard is the chief brand officer of the world’s biggest advertiser, P&G. He – and his company – need little introduct…

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Measurement, shmeasurement

March 3, 2017

Twice during yesterday’s excellent PRmoment.com #PRanalytics conference, the verboten three-letter acronym AVE was used. On both o…

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5 brilliant reasons why #ThisGirlCan

February 27, 2017

On Saturday, my gorgeous, gutsy, sassy wife took her Lewes Ladies veterans football team to Southampton to play in the first round…

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That overlooked dialect of business: “human”

February 10, 2017

This article originally appeared as a guest blog for PRmoment, here. — It’s a strange truism of corporate communications that, as…

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Stronger stories seed success

February 7, 2017

This blog originally appeared as a guest blog on the Brighton & Hove Chamber of Commerce website, here. — It may have escaped…

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8 ways to tell better brand stories

February 6, 2017

Last week was the Society for Storytelling’s annual ‘National Storytelling Week’. Up and down the country, dozens of events celebr…

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Talk human

February 3, 2017

This is the sixth and final blog in our special series to mark National Storytelling Week 2017, focused on the words companies and…

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Observe the cocktail party rule

February 2, 2017

This is the fifth in a series of blogs to mark National Storytelling Week 2017, focused on the words companies and brands use to t…

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Use data and statistics to tell your tale

February 1, 2017

This is the fourth in a series of blogs to mark National Storytelling Week 2017, focused on the words companies and brands use to…

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Beware the Curse of Knowledge

January 31, 2017

This is the third in a series of blogs to mark National Storytelling Week 2017, focused on the words companies and brands use to t…

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Keep it simple

January 30, 2017

This is the second in a series of blogs to mark National Storytelling Week 2017, focused on the words companies and brands use to…

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Why companies need to get their story straight

January 27, 2017

Digital and social media have transformed communications. This is especially true for corporations and brands. Companies can no lo…

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Why companies and brands should make a Small Data resolution for 2017

December 19, 2016

Data has the power to transform all kinds of organisations – public and private sector, B2B and B2C, global and local. Every custo…

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I’ve seen the future of learning – and I like it

November 22, 2016

Through persistence, making enquiries at the right time, and a healthy dose of good luck, I was privileged to attend last month’s…

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Simplicity. Humanity. And purpose

November 16, 2016

Consumers have a paradoxical relationship with grocery products. Individually and day-to-day, they take up a vanishingly small par…

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The trouble with “the trouble with millennials”

November 8, 2016

Something is rotten in the state of employment. If we don’t fix it, the very institution of work is at threat. And the thing that’…

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Nice!

October 20, 2016

It’s said that English is an easy language to learn. Despite the oddities of pronunciation – cough, bough, enough – modern English…

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My first cat video

September 23, 2016

I’ve always been a fan of the phenomenon of marketing tourism. Back in the day – 1997, since you ask – I did my bit to irritate Na…

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What’s new and next in social media #SMWWhatsNext

September 12, 2016

Like the first cuckoo of Spring, @Battenhall’s Future Trends in Social Media for The Year Ahead event kicked off @smwldn this morn…

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Like Dracula running the blood transfusion service

September 12, 2016

In the mid-1990s, I was the subject of sustained abuse in the media and public eye, usually in the form of analogy. “Like asking A…

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Why yes/no questions can yield surprising answers

July 25, 2016

Was the Iraq war caused by the West’s desire to control access to Middle Eastern oil? Do you want this man or that woman as your l…

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12 things we learned @APGLondon’s #StrategyVsRobots conference

May 25, 2016

Earlier today, the excellent Account Planning Group held its annual conference. Dubbed #StrategyVsRobots, the event brought togeth…

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3 clues that Big Data might be Old News #SmallDataForum

May 18, 2016

I had the very great pleasure of co-hosting a roundtable on data and insight for LexisNexis yesterday with one of pioneers of podc…

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Timeout: the key to killer ideas

April 11, 2016

I was impressed to read last week of a bold initiative from ad agency Wieden + Kennedy. The agency – or at least the London office…

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Why storytelling matters to business more than ever

March 29, 2016

The maxim ‘content is king’ has been so overused by the marketing and communications community since it was coined 20 years back t…

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The art of marketing has a scientific chip on its shoulder

February 29, 2016

Modern marketers are increasingly turning to science to give their art the legitimacy they clearly believe it’s lacking. It’s a ra…

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Why brands need to #standforsomething

February 24, 2016

Purpose is the new vision, mission, CSR and employee engagement strategy all rolled into one. Companies and brands that define and…

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Why didn’t Microsoft create Google?

February 8, 2016

Why didn’t Kodak create Instagram? Why didn’t Facebook create WhatsApp? Why didn’t the Intercontinental Hotel Group create AirBnB?…

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Three steps to better brand storytelling

February 5, 2016

All this week at Insight Agents, we’ve been marking the sixteenth annual National Storytelling Week with a series of blogs that hi…

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Why brands need to be authentic in their storytelling

February 4, 2016

To celebrate National Storytelling Week, corporate and brand storytellers Insight Agents commissioned Sussex University’s Innovati…

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Why brands need to avoid jargon in their storytelling

February 3, 2016

To celebrate National Storytelling Week, corporate and brand storytellers Insight Agents commissioned Sussex University’s Innovati…

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Why brands need to be consistent in their storytelling

February 2, 2016

To celebrate National Storytelling Week, corporate and brand storytellers Insight Agents commissioned Sussex University’s Innovati…

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Let me tell you a story – a brand story

February 1, 2016

In the first of a series of five daily blogs to mark National Storytelling Week 2016, Insight Agents’ Founder & MD Sam Knowles…

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Storytelling and archetypes around climate change #Paris2015

November 30, 2015

Starting today, the United Nations Paris Conference on Climate change is taking place. The threat of global warming is, and will c…

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The four Es of effective storytelling

November 27, 2015

I’ve always loved English. It’s such a rich language with gloriously diverse ways of saying the same thing. In one form or another…

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Being decontrolled

November 2, 2015

I had a new experience on Sunday. My colleague Luke and I were trying to go to Dublin. We were headed there to debrief a favourite…

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Losing control: 11 TEDxBrighton learnings

October 30, 2015

The main auditorium of the Brighton Dome is a catholic entertainment venue. Over the past 17 years, I’ve graduated here – twice. T…

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How to motivate behaviour change

October 14, 2015

A version of this blog first appeared in the pages of B2B Marketing, posted online here. This is the first in a regular, quarterly…

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How your words shape what people think about you

October 8, 2015

Words are powerful things, and it’s in your gift to use them to shape what others think about you. More than that. It’s your respo…

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About “About Us” pages

October 1, 2015

About Us pages. They’re often the first place people look when they start to consider your organisation seriously. Here are some t…

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On curiosity, repertoire and universal human truths

September 14, 2015

Ricardo Sapiro has dedicated his career to brand marketing. Training with Johnson & Johnson before moving on to Wyeth Whitehal…

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Why good writing matters

August 12, 2015

Founder & MD of Insight Agents, Sam Knowles, pens a personal paean to Steve Pinker, Harvard psychology professor, one of the m…

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Finding our inner why

August 3, 2015

Purpose is the new mission and vision, all rolled into one. Companies that can’t articulate what their higher purpose is – beyond…

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Autonomy, mastery and purpose

June 16, 2015

Reader advisory: this blog is shamelessly self-promotional. This week marks a significant inflection point in the life of Insight…

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Which party deserves my vote?

March 27, 2015

It’s the afternoon after the night before. Paxman attacked Cameron on policy, Miliband on personality (that “Are you alright, Ed?”…

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