Guest Blog

How can I improve my data storytelling?

22/03/2021

Guest blog by Hannah Howes, Sussex Innovation Centre’s Catalyst scheme Over the past few weeks, I’ve been trying my ha…

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Speed read: “Narrative by Numbers”

01/08/2018

Speed read: “Narrative by Numbers” This post originally appeared on WARC – the World Advertising Research Center database run by A…

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Narrative vs Fact: #SmallDataForum podcast

14/02/2017

Insight Agents’ Founder & MD Sam Knowles is a regular contributor to the Small Data Forum podcast, hosted by LexisNexis’ Thoma…

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Economic impact, absurdity and advertising

23/11/2015

Sometimes you need to be able to put a value on what you do. It may be a financial value. It may be a social good. It may be somet…

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Carry a big stick

22/10/2015

Fear seems a very negative way to sell things. And yet all the evidence from behavioural economists shows that people will do more…

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Insight from the front line

21/09/2015

A large department store chain decided that it was time for a refresh of the seats in the footwear section of its shops, with a st…

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We are all storytellers

02/07/2015

Recognise this? Unless you speak Anglo-Saxon or your name is Ellen Fremedon, these words might not be familiar to you. They are in…

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